Bringing Characters to Life: Location Fashion Photography with Rubie’s Costume Company

At Juno Photo Productions, we believe that fashion photography is about more than just clothing—it’s about storytelling. Recently, we had the opportunity to work with Rubie’s Costume Company, one of the most recognized names in costumes and character apparel, on a series of location-based fashion shoots that celebrated creativity, imagination, and vibrant design.

Creating the Right Setting

Shooting on location allows us to capture costumes in environments that enhance their personality and appeal. For Rubie’s, this meant going beyond the studio and finding the perfect backdrops—whether it was a whimsical outdoor space for fantasy costumes, a gritty urban setting for superhero apparel, or a dramatic interior scene to highlight seasonal collections. By blending authentic locations with professional lighting techniques, we created images that feel alive, immersive, and ready to spark a customer’s imagination.

Balancing Fashion & Character

Costume photography requires a unique balance: honoring the design and quality of the garment while also embodying the larger-than-life characters they represent. Each shoot involved careful planning—from wardrobe styling to prop integration—to ensure every frame communicated both fashion detail and storytelling energy. The result was imagery that spoke directly to Rubie’s wide audience: families shopping for Halloween, cosplayers seeking authenticity, and fans of timeless characters.

Why Location Matters

While studio photography offers control and precision, location fashion photography adds dimension, mood, and context. For Rubie’s, this approach elevated the costumes beyond product presentation—it transformed them into experiences. Customers don’t just see a costume; they envision themselves stepping into the role, whether it’s a superhero, princess, or playful character. That’s the power of combining fashion photography expertise with immersive location settings.

Partnering with Iconic Brands

Working with Rubie’s is a reminder of why we love what we do. As photographers, we thrive on collaboration—aligning our technical precision with the creative vision of brands that inspire generations. Our goal is always the same: to produce imagery that drives engagement, connects emotionally, and helps products stand out in highly competitive markets.